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Lessons learned from the great DataOps adventure at Felyx
Daan Stroosnier and Mees Strooker recently held a webinar entitled ‘Felyx: Clearing the road for sustainable DataOps-driven architectures’ in which...
Felyx: on the way to a Sustainable Data Driven Architecture
In a modern organisation, more and more data is produced. The trick is to filter it, enrich it and then analyse it to see what has happened, but a...
Organize marketing technology to better serve the customer
If you want to apply personalisation, you need to understand your customer. Every interaction in the customer journey helps you do that. By taking...
How the ANWB set up its award-winning personalisation programme
By combining information from seven channels, the ANWB can construct a fairly complete picture of its customers. From the perspective of marketing...